Type on Screen: A Critical Guide for Designers, Writers, Developers, and Students...

Type on Screen: A Critical Guide for Designers, Writers, Developers, and Students (Design Briefs)

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The long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.




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  1. Great resource for design educators and designers looking to better understand digital design Ellen Lupton and her team have put together a well thought out book that balances the history, theory and modern components of screen based design. Type on Screen respects traditional typography fundamentals, while at the same time showing what designers need to know to work in the digital design field. The author makes it very clear that the book is not a technical manual, but shows various aspects of technology.The book dedicates chapters to important topics:Ch 01 – Fonts on ScreenCh 02 – Text on ScreenCh 03 – Digital PublishingCh 04 – Type on InterfaceCh 05 – Icons and LogotypesCh 06 – Animation and CodeAs a interactive design educator I long awaited a text that could support my course work and was engaging for my students. The visual examples allow readers to gain quick insight, while the detail written descriptions give meaning to each section. An added bonus is that the book also has project examples for professionals…

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