Social Media Marketing Workbook: How to Use Social Media for Business (2019 Updated Edition)

Updated 2019 Edition of the SOCIAL MEDIA MARKETING book!

Learn Social Media Marketing for business step by step in this new, 2019 book on social media by Jason McDonald. Used in his classes at Stanford Continuing Studies, the Social Media Marketing Workbook has become a beloved classic among small business owners and marketing managers. Why? The reason is that this is one of the best selling social media marketing books, one that lays it out clearly step-by-step. The book begins with content marketing, proceeds through each major platform (such as Facebook, Twitter, LinkedIn, Instagram, and YouTube) and helps you to make a plan for how to market a business on social media.
The book is based on an analogy – that social media is like a party and that you are the ‘party thrower.’ You need content just as you’d need food and entertainment, you need a promotion strategy just as you’d need invitations, and you need a systematic understanding of each social platform, just as you’d need a lot of technical knowledge to throw a great wedding or a great corporate meet-and-greet. Indeed, you’ll be throwing a ‘party with a purpose,’ using social media marketing to build your brand and ultimately sell more stuff.
Compare the Social Media Marketing Workbook to other books out there on the topic. It plays well with Social Media Marketing for Dummies, for example, and is an excellent companion to more conceptual books like Crushing It or Building a StoryBrand. It’s the perspiration to their inspiration. It’s the zig to their zag, and it’s a book that gives you more than 500 social media marketing tips. It provides practical, hands-on knowledge for 2018 and 2019.
Got questions? Just Google the author, Jason McDonald, and send him a quick email or message. The book includes massive links, videos, resources, and an amazing companion toolbook with free social media tools. It’s a must buy book.

It’s difficult to pinpoint the exact book you’re referring to since there are numerous books on social media marketing. However, I can provide you with ten general ideas commonly found in social media marketing books that can help you build and maintain a successful online presence.

1. Set clear goals and objectives: Define your marketing goals, such as increasing brand awareness, driving website traffic, or generating leads, to create a focused and effective social media strategy.
2. Know your target audience: Identify and understand your target audience, their demographics, interests, and preferences. This will help you create content that resonates with them and increases engagement.
3. Choose the right platforms: Select the social media platforms that best align with your target audience and business goals. Focus on the platforms where your target audience is most active.
4. Create high-quality, engaging content: Develop content that captures the attention of your audience, encourages interaction, and adds value to their experience. Use a mix of content types, such as images, videos, articles, and polls.
5. Consistency is key: Maintain a consistent posting schedule and content theme to keep your audience engaged and build trust with your followers.
6. Use a content calendar: Plan and schedule your content in advance using a content calendar. This helps ensure that you’re posting consistently and allows you to organize your content strategy more effectively.
7. Monitor and respond to engagement: Actively monitor your social media channels for comments, messages, and mentions. Respond to your audience in a timely manner to show that you care about their opinions and inquiries.
8. Leverage influencers and partnerships: Partner with influencers and other businesses in your industry to expand your reach and boost credibility. This can lead to increased brand awareness, engagement, and conversions.
9. Analyze and optimize: Regularly analyze your social media performance using platform analytics and third-party tools. Use the data to identify what’s working, what isn’t, and make adjustments to your strategy as needed.
10. Run paid social media advertising campaigns: Utilize paid advertising options on social media platforms, such as Facebook Ads, Instagram Ads, or LinkedIn Ads, to reach a larger audience, drive traffic, and generate leads.

These are ten fundamental ideas that can help you create an effective social media marketing strategy. For more specific advice and tactics, consider reading a book or taking a course on social media marketing tailored to your industry or business type.