Content Marketing Strategies For Dummies

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Drive your content marketing campaign toward success

Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company’s focus, uncover your customers’ experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide.

Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience’s journey Leverage social platforms, such as Facebook and Twitter, to develop channel promotions Create and curate intelligent, engaging content that leads to action Build upon your previous success with closed-loop analysis

Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.

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Sass - last year

I want a refund right now please This book is really really bad. I am a regular puchaser of kindle reading material on amazon, and this is my first feedback/review. I downloaded last night, and have given it a good go since – like i do with all my downloads. But, 20% in, and I cannot bear it. I am requesting a refund from Amazon but cannot locate such a service.The problems:You know when your quite a way into a book but you’re actually having a strange sensation that you’re actually still in the introduction section? Well, this is one of those books. The information is so basic, and so surface that the reader is still wating for the data. Fir example, on User Experience (UX) the product goes into some mention that UX design is important but goes into no detail as to how to do it. I think that even adummy dummy would know that UX is important.The dialogue is long, wordy, and time wasting, with a lot of patronising qualifiers like (on Habit Forming): “Having the topic of…

MissQuotable - last year

The links land on dead pages—not helpful.

Roger C. Parker - last year

The first balanced guide to hands-on content marketing success Stephanie Diamond’s Content Marketing Strategies for Dummies is is the first book that provides a balance between the “big picture” information (i.e., whos, whats, wheres, and whys) of content marketing success and the best practices and tools (i.e., hows) that the majority of content marketers need to accomplish their content marketing goals.Content Marketing Strategies for Dummies is a recommended choice for introducing newcomers to the field while helping current content marketers expand their horizons and step-up their current content marketing to do a better job of attracting new business, generating leads, and contributing to greater profits.Content Marketing Strategies for Dummies fills a huge gap that exists in current content marketing books: — “Big picture books.” Numerous content marketing books focus on the whys and benefits of content marketing. They chronicle examples and case studies of firms that have…

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