100 Things Every Designer Needs to Know About People (Voices That Matter)

100 Things Every Designer Needs to Know About People (Voices That Matter)

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We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.

Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:
What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

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3 COMMENTS

  1. 100 delightful principles I have rather mixed reactions of this work. On the one hand, the book provides a fun, pithy set of principles from the field of psychology that have a peripheral bearing on web design. There were many principles that I found rather helpful, such as where the eye focuses, how people remember, and the relationship between rich visual media and human interest.On that other hand, I found the work to be a rather banal treatment of a very broad field, psychology, that often moved so far into the periphery of design considerations that I found myself wondering if there is any direct application that to the field of usability. For that reason, I was not entirely convinced that this particular book is the best medium and presentation strategy for developing what is largely praxis: design execution, usability engineering.While well outside the realm of this work, I am left with the lingering question as to the relationship between literature and artistic expression. How…

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